Custom Trade Show Exhibits

 

Trade shows are a great way to promote and advertise a business or organization. A trade show is an event specifically organized to introduce and promote a business, organization, product, or service to the target audience, meet prospective clients and other key people in the target industry, and to provide key information and knowledge to targeted audiences. It is one of the best methods to generate brand awareness, increase sales, spread awareness and develop relationships with potential customers.

Trade show exhibits are typically setup in a convention center or exhibition space and consist of a combination of trade show booths, exhibits, and trade show displays. The purpose of the event is to promote the products, services, and information of a business or organization as it shows off and promotes its new offerings and potentials. A trade show is also an opportunity to meet potential clients, expand existing clientele, network and promote professional partnerships.

Trade show exhibits can be customized to fit the organization's needs and objectives. It is possible for a business to rent or buy its own booth and exhibition stands. Or, it is possible for a business to rent or buy pre-assembled or fully customizable displays, booths, and other accessories. The possibilities are endless. The types of trade show exhibits vary as well: from banner stands, displays, pop up displays, modular exhibits, flipcharts, kiosks, giveaway booths, display booths, banner stands, modular exhibits, specialty displays, pop up displays, retractable displays, banner stands, banners, portable exhibits, podiums, adjustable stages, and modular exhibits.

The most common types of Trade Show Exhibits are the fixed exhibits or the popup exhibits. Fixed exhibits include the following: fixed stands, popup booths, fixed podiums, and fixed floor displays. These exhibit designs include standard graphics, standard graphic layouts, and standard graphics that have been professionally designed. Most of the time, all these exhibits are constructed from wood or the high quality metal and are supplied with high quality components such as polyester fiberglass, aluminum or steel. Most of the time, they are white but depending on the client's requirements they can be produced in other colors. A fixed floor display consists of a set of rotating displays that customers can visit during the event.

Another commonly used type of trade show exhibits are the custom trade show exhibits, or flipcharts as they are sometimes called. The basic design of the flipchart is graphics that are printed on a translucent material and then mounted on a frame that is lightweight and portable. Most of the time, a company uses a white board, graphite or vinyl. The main advantage of using these graphic designs is that customers can take away the signs and still view the information being displayed on the screen. This ensures that they can take notes and participate in the discussions on the display.

Custom trade show exhibits can also be created out of fabric. Fabric banners are a great choice for trade show displays as they can be transported easily and still manage to present an effective form of advertising. Banners and posters can also be used along with fabric banners and they come in a wide variety of designs and colors. Some companies create a special fold-over banner system by which the fabric banner is folded over and around three times so that the customer can easily read the information printed on it.